What do you do when account teams tells you they have an Ad buy on ABC.com and hav eno idea what to run on it? You extend the luxurious, all about you experience through the television show they are watching. Sketched, prototyped and created over the course of two-weeks to meet the deadline, myself along with Adam Samara (copywriter) crafted these four ad pods using two existing TV spots and creating two more spots from b-roll that focused strictly on the spa and dining activities aboard this new class of luxury ships. These new spots we created were used as backers to broadcast ads on Good Morning America, giving you an overview of the experience with a detail about the spa or dining.
ABC.com Broadband Ad Pods
Dennis Ryan CCO
Danny Schuman GCD
Kevin Seavitt CD, Creator of concept and original TV spots
Brad Simpson Design, Production
Adam Samara Copywriter