Promoting Science | Dow Chemical

By Brad Simpson / On Feb.02.2009 / In Comps Creative Direction Design

These are design comps.

Proposed as a learning tool to teach the Periodic Table of Elements in a more down-to-earth approach. Directed towards Jr. High and High School students, this learning tool is meant to engage and inspire students to get involved and potentially make science a career choice.

Exploring The Periodic Table of Elements

Using the mouse, the user interacts with the table controlling the finger. Movement of the table, finger and hand, person and background are independent planes to give depth and movement. Each element square highlights as you go over it.

Promoting Science | The Dow Chemical Company

Diving Into an Element

Each Element would be “owned” by a Dow scientist and become that element’s ambassador. Bookmarked video would comprise the main messaging with supporting graphics.

Promoting Science | The Dow Chemical Company

Making a Place for Teachers and Students with Chemistry T.A.

The Chemistry Teacher’s Assistant provides a powerful tool supporting teachers with a home for instructions and tasks to apply what they have learned from the PToE. This screen represents the home page for a Mr. Jones’ class.

This screen shows interaction with building a water molecule as part of discovering the first element, Hydrogen. This section provides an understanding of water.

Where it Lives on Dow.com/HU

As an extension of the HU campaign, navigation is adjusted to weave in The Periodic Table of Elements and Chemistry T.A. into the site.
Large graphic buttons provide quick access to these new and important areas.

It Takes a Village: 

The Dow Team at DFCB