This is comp work.
One of many pieces produced for this pitch, my groups’ concept revolves around the human touch and end benefit of living an healthy active lifestyle. The story and imagery all feed into this notion while deviating from the normal doctor, device and patient imagery. Doctors know doctors and don’t need to see it - they live it. What they respond to is why they became a doctor in the firstplace.
These are design comps.
“I Believe.” A simple proclamation to the belief that science can solve the issues that we face today and in the future. Giving a voice to millions that believe, The Registry provides a mechanism to sign this proclamation and make it public in some very big ways…and not so big ways.
Around the globe, a dozen museums provide the backdrop to a cascading waterfall of believers. Using video projection and 3-D mapping of the building’s facade, the names of people who signed The Registry flow down the building.