How do you deliver an awesome web experience out of a few short interviews, some found footage and a Google image search? Energy drinks, the promise of fame and a few white lies. We laced together a video-based, search-friendly site to spread the word about the Noah's Arc Foundation, whose mission is to help children develop confidence and a stronger sense of self through the discipline of sports and the emotional expression of art. (Words by Todd Crisman)
What do you do when account teams tells you they have an Ad buy on ABC.com and hav eno idea what to run on it? You extend the luxurious, all about you experience through the television show they are watching. Sketched, prototyped and created over the course of two-weeks to meet the deadline, myself along with Adam Samara (copywriter) crafted these four ad pods using two existing TV spots and creating two more spots from b-roll that focused strictly on the spa and dining activities aboard this new class of luxury ships.