simplybrad

Awhile back I had the opportunity to participate on a small level by providing creative for a pet project of some of the finest practitioners in the IA/UX field. This group got together to make a difference for a micro-loan initiative called Lend4Heatlh.

Gabby Hon provided the strategy, creative brief and personas for Russ Unger, Todd Zaki Warfel, Will Evans and Fred Beecher to solve the design challenges for Lend4Health's needs.

I was very fortunate to give Russ a hand with the creative execution of his hard, thoughtful solutions. You can read the full back story by Russ. View the great time-lapse video of his efforts.

I would especially like to thank Suzanna for her brilliance and constant source of inspiration.

Came across this spot today and was blown away by the content AND the execution, brilliantly done.

Link to: http://shifthappens.wikispaces.com/